Mother’s Day is the second-highest attendance Sunday of the year. Right behind Easter, right ahead of Christmas Eve. Families show up. Visitors show up. People who haven’t been to church in months show up because Mom asked.
And most churches do absolutely nothing to capitalize on it.
No updated homepage. No targeted ad. No follow-up plan. The same bulletin, the same announcements, the same “we hope you enjoyed your visit” and then silence.
Here’s what to do instead. Four things, none of them complicated, all of them doable this week.
1. Update Your Homepage for the Week
Add a featured section on your home page. It’s fine if your hero section is has your normal headline and plan a visit button, but having a featured event area on your home page is a chance to engage someone in what is popping at your church right now. Just don’t forget to hide it or update it with the next thing afterwards.
Add a featured section and keep it simple. “Celebrate Mother’s Day With Us” with your service times front and center. A warm photo of real families at your church. That’s it.
This takes five minutes on most platforms. On FaithMade, it takes like 20 seconds. You can even ask Leo (our AI assistant) to build the section for you and add it to your home page. Your visitors are making a five-second decision based on what they see when they land on your site. Make sure it matches the moment.
2. Run a $30 Facebook Ad to Local Moms
You don’t need a big budget. A single Facebook ad targeting everyone (yes, everyone. Let Facebook choose who to contextualize your ads for) within 10 miles of your church, running for two weeks before Mother’s Day, can put your church in front of hundreds of local families.
The ad copy doesn’t need to be clever. Something like: “This Mother’s Day, bring your family to [Church Name]. Service at [time]. Everyone’s welcome.” Link it to your a version of your Plan Your Visit page that is customized for Mother’s Days. Like yourchurch[dot]com/moms.
Set a $30 budget. Let it run for 12-14 days. That’s less than lunch for two, and it puts your church in front of people who are already thinking about Sunday.
3. Make Sure Your Plan Your Visit Page Is Ready
Every seasonal push needs a landing spot. If you’re running an ad, posting on social media, or even just mentioning it from the stage, people need somewhere to go.
Your Plan Your Visit page should have your service times, your address, what to expect, and a short form (name, email, “do you have kids?”). That’s the whole thing. If someone fills it out, they should get an automatic confirmation email with parking info and a warm welcome.
Again, ideally if you’re running event focused ads and not standard ‘Plan Your Visit’ ads, we recommend a dedicated landing page. It’s easy to duplicate workflows in Faithmade Funnels to accomodate this.
If you don’t have a Plan Your Visit page yet, this is the week to build one. It’s the single highest-impact page on your church website. And Faithmade comes with them already built into every template.
4. Follow Up on Monday
This is the step most churches skip, and it’s the one that actually turns a Mother’s Day visitor into someone who comes back.
Monday morning, send a short email to everyone who visited through your Plan Your Visit form: “It was great to meet you yesterday. We’d love to see you again this Sunday.” One sentence. One invitation. That’s enough.
If you want to go further, a handwritten card from the pastor goes a long way. But even a simple email or text puts you ahead of 90% of churches who let first-time visitors walk out the door and never hear from them again.
We recommend a complete follow up system (the one we use in Faithmade Funnels), but any communication at all puts you miles ahead of most other churches.
Your Mother’s Day Outreach Starts Now
Mother’s Day is coming whether you plan for it or not. The difference between a church that keeps those visitors and one that doesn’t is four simple steps: update the homepage, run a small ad, prepare your Plan Your Visit page, and follow up on Monday.
None of this requires a marketing team. None of it requires a big budget. It just requires doing it.
Start your free FaithMade site and get your Mother’s Day homepage ready in minutes.
