Your church brand isn’t your logo. It’s the feeling someone gets when they pull into your parking lot, visit your website, sit through your service and flip through your bulletin. All of those should feel like the same place. And for most churches? They don’t. Church branding is one of those topics that makes ministry […]
Category: General
AI Sermon Writing: The Pastor’s Honest Guide
A pastor texted me last Tuesday night at 11:47 PM. The message said, “Am I cheating if I used AI to help me outline Sunday’s sermon?” He’d been pacing his office for three hours, staring at a blank page, watching the cursor blink. Then he opened ChatGPT, typed in his passage, and twenty minutes later […]
Father’s Day at Church: How to Plan Your Digital Campaign
Father’s Day doesn’t bring the crowds Easter does. But the dads who show up that Sunday are usually the harder ones to reach all year. That makes father’s day church outreach one of the most overlooked missional opportunities on your calendar. Most churches treat Father’s Day like a footnote. A quick shoutout from the stage, […]
How to Grow a Small Church: 15 Practical Ideas That Actually Work
Most church growth strategies are written for churches that already have a full staff, a marketing budget, and 200 people in the seats. That is not helpful when you are running a church of 50 with one part-time admin and a worship leader who also runs the sound board. Here is the truth: small churches […]
Mother’s Day at Church: Your Digital Outreach Checklist
Mother’s Day is the second-highest attendance Sunday of the year. Right behind Easter, right ahead of Christmas Eve. Families show up. Visitors show up. People who haven’t been to church in months show up because Mom asked. And most churches do absolutely nothing to capitalize on it. No updated homepage. No targeted ad. No follow-up […]
Your Easter Follow-Up Plan: What to Do the Week After Easter
Easter Sunday brought a crowd. The parking lot was full. The kids area was buzzing. People you have never seen before were sitting in seats that are usually empty. Now it is Monday morning. And here is the uncomfortable truth: most of those visitors are never coming back. Not because the service was bad. Not […]
Church Easter Ads: How to Run Facebook Ads Without Wasting Your Budget
Fifty dollars on Facebook ads before Easter will do more for your church than a yard sign on the highway. That is not an exaggeration. A yard sign reaches whoever drives by. A Facebook ad reaches the exact people in your community who are most likely to visit a church this Easter. But here is […]
How to Set Up Your Church’s Easter Funnel (Step-by-Step)
Easter is the biggest attendance day on the church calendar. And most churches spend exactly zero dollars and zero minutes promoting it online. Not because they don’t care. Because nobody ever showed them how. The phrase “Easter funnel” sounds like it belongs in a marketing agency, not a church staff meeting. But all it really […]
Church Funnels Survey
Can we be honest for second? The people that make up your community probably aren’t googling your church and getting excited about Sunday. They’re scrolling through Facebook or Google looking for help with different things online. So many churches fall prey to ‘ain’t we something’ advertising. We spin how great our services are, how great […]
Give your church Website a great start
The arrival of a new year offers an opportunity to refresh and revitalize your church website. Giving your site a great start in 2016 by implementing some key changes will help you gain clarity. It will also provide time to re-assess and re-prioritize some vital goals. Today, I want to mention several key steps everyone […]
